Finmatex promo video

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Overview

Meet Finmatex — a powerful tool for money management. Monitor your income and spending, budget, set goals, and more using just one app. No more guessing games, anxiety, and stress!

For the project, I’ve created two animated promo videos which you can watch below.

Storyboard

Finmatex puts users back in the driver’s seat of their money! In the app, you can safely link all your bank accounts, see the full picture of your finances, get your expenses automatically tracked and categorized, start budgeting and stay on track of sensible spending with personalized recommendations, monitor your progress, and more! No more stressful manual monitoring, confusing spreadsheets, and abandoned goals!

My idea for the videos above was to highlight the challenge potential customers face – stressful and ineffective money management – and to demonstrate how Finmatex can help them address these challenges with its advanced features. That way, I both showed the functionality of the app and the benefits it provides to the end user. Below, you can see the storyboard of the videos.

Visual identity

When working on the videos, it was important to me that they reflect the visual identity of the brand and increase the Finmatex app awareness in the market. To do so, I used the brand’s graphic elements and colors.